SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
I made a little money from it, but sold it on as I was focusing on other projects.
Still, I got an inside view of how profitable the niche can be.
But there's just one problem: The online dating service was also storing some passwords using an insecure implementation of the MD5 cryptographic hash function, says a password-cracking group called Cyno Sure Prime.
As with bcrypt, using MD5 can make it nearly impossible for information that has been passed through the hashing algorithm - thus generating a unique hash - to be cracked.
And who knows, perhaps you could go down the freemium route and develop the next Plenty of Fish.
Breached pro-infidelity online dating service Ashley Madison has earned information security plaudits for storing its passwords securely.
Of course, that was of little comfort to the estimated 36 million members whose participation in the site was revealed after hackers breached the firm's systems and leaked customer data, including partial credit card numbers, billing addresses and even GPS coordinates (see Ashley Madison Breach: 6 Essential Lessons).
Rather than refer people to other dating services, why not start your own?
Sure, it is difficult to compete with the marketing budgets of behemoths such as Match.com; however there is still a large market for unique dating websites that focus on something specific.